Successful digital design combines the appearance of the piece with the ease of use across different devices or digital displays. Digital projects I have designed include websites, software UI, and social media graphics.
The challenge of creating multi-page layouts with compelling artwork that clearly tell a story is the ultimate test for a designer—demanding mastery of typography, hierarchy, and color. I am experienced in all steps of the creative process: concept creation, art directing photoshoots, creating custom graphics, and page layout.
My general approach to logo design is to create a clear, memorable and flexible lockup that functions successfully across all media—from large-scale print to a thumbnail size image on a phone.
The power of a successful presentation can make the difference between an audience understanding (and remembering!) our key messages—or not. PowerPoint is still a tried and true tool for presentations, and the integration of eye-catching graphics is key for compelling presentations.
The added wrinkle when working on packaging is the addition of the third dimension—not all packaging is flat! I’ve designed a broad range of marketing pieces, including packaging, labels, product design, awards, and promotional pieces.
One challenge of environmental design is we are communicating visually with an audience that is not necessarily paying attention to us. I’ve worked on environmental designs including large-format signs, billboards, vehicle graphics, set design, and more.